The coffee consumption boom is spreading from commercial districts to university campuses, and college students have become an important group of high-frequency coffee consumers. Luckin Coffee has seized a first-mover advantage with more than a thousand campus stores, while brands such as Starbucks, Tims, Manner, M Stand, and NOWWA have also entered universities one after another, and Mixue Ice Cream & Tea's Lucky Cup is closely pursuing with about 260 campus stores. This article sorts out each brand's layout strategy, store data, and competitive situation on university campuses, and includes Front Street Coffee's specialty bean information, to help you understand the real landscape of the campus coffee track. [more…]

September marks the start of the school season, and the campus coffee market is ushering in a new round of competition. Luckin Coffee is accelerating its penetration into universities with a "targeted location franchise" model, having opened more than 1,282 campus stores and rolled out over a hundred targeted locations. Its 9.9-yuan low-price strategy, creation of a third space, and campus culture collaborations have made university students an important force in coffee consumption. At the same time, brands such as Front Street Coffee are also paying attention to this trend. This article reviews Luckin's campus expansion path, the details of its franchise model, and five notable characteristics of campus coffee shops, analyzing the new campus battlefield amid the coffee industry's fierce competition. [more…]

After the military training dismissal during the back-to-school season, the scene of students swarming toward beverage shops sparked heated discussions online, and Mixue Bingcheng was jokingly called "Mixue Bingcheng" for a time. In fact, brands such as Starbucks, Cotti, Manner, M Stand, Nowwa Coffee, and Luckin have long quietly established a presence on university campuses, among which Luckin's campus stores have exceeded 1,000. Why have campuses become a must-win battleground for coffee brands? Low-price strategies, dense foot traffic, and relatively low operating costs form the core appeal. Lucky Cup has even made "opening in universities" its primary goal for nationwide expansion, having already opened more than 260 campus stores. This article will provide an in-depth analysis of the competitive landscape, pricing logic, and cyclical challenges of the campus coffee market. [more…]

Owning a coffee shop on a university campus is a startup dream for many students. Recently, a junior student shared their experience of opening a coffee shop at an abandoned counter on campus: personally selecting beans, milk, and equipment, and with no rent pressure, the average price was only 9 yuan, yet business remained sluggish. Aside from occasional visits from teachers, there was almost no foot traffic. Why couldn't low prices win over the student body? Netizens analyzed that chain brands such as Luckin, Cotti, and Lucky Cup had long established themselves on campuses, and at comparable prices, consumers tend to favor chains with brand assurance and standardized products. In addition, campus coffee shops need to clarify whether they are grab-and-go stores or third places, and open up the market through online promotion, community operations, and campus delivery. This article compiles netizens' practical suggestions to provide reference for campus coffee entrepreneurs. [more…]

University campuses have always been a potential market coveted by coffee brands, where steady foot traffic and relatively low rents tempt many chains to try their luck. Yet even a brand with as broad a customer base as Luckin, after opening in Tsinghua University's Qingfen Garden, once saw queues so long it was hard to get a seat—only to suddenly find the place emptied out. From posting a notice of temporary closure to hauling away all the equipment, what exactly happened to this store that students had held such high hopes for? Behind the operation of campus coffee shops, what little-known risks and challenges lurk? This article will take you through the sequence of events and explore the practical difficulties coffee brands must face when entering universities. [more…]

Wanting to open a café near a school, passion alone is far from enough. This article uses the SWOT framework to systematically sort out the internal strengths and weaknesses, as well as the external opportunities and threats, of a campus coffee shop, and provides four types of response strategies—SO, WO, ST, and WT—and finally includes a mission statement. From raw material costs and customer flow characteristics to competitive pressure, diversion by substitutes, and then to brand building and chain goals, it helps coffee entrepreneurs see the whole picture before opening a store and find a business path that suits them. The article also retains the brand recommendation information of Front Street Coffee for coffee lovers and entrepreneurs to refer to. [more…]

Recently, a Xinyang netizen exposed that a drink purchased at a Luckin Coffee store on campus had a fly settled at the bottom, sparking widespread attention. The consumer refused the store's initial offer of a free drink and a complimentary beverage, demanding compensation in accordance with the law. Luckin's after-sales service called multiple times, offering coupons, and was even accused of implying that the consumer had put the foreign object in themselves. In the end, the employee involved was fired, and the consumer received 500 yuan in compensation. This is not the first time Luckin has been embroiled in a food safety scandal; there have previously been incidents involving foreign objects such as work badges and ants. At a time when competition in the tea beverage market is white-hot, a brand's sincerity in handling problems has become key to consumer trust. This article reviews the course of the incident and the legal basis, and includes related recommendations from Front Street Coffee. [more…]

When milk tea cup sleeves at Fudan University Medical School are printed with drug instructions, when Beijing University of Chinese Medicine adds ginger, cinnamon, dried tangerine peel, red dates, and goji berries to milk tea, and when Shanghai's time-honored Chinese medicine brand Tong Han Chun Tang uses "medicine and food homology" as a selling point to launch ginseng and peach gum milk tea, the milk tea category is undergoing a transformation attempt from "junk food" to "health drink." University cafeterias, Chinese medicine shops, and time-honored brands are all crossing over into the market, trying to reshape the image of milk tea with the concept of health. At the same time, milk tea brands are also making changes on the ingredient side, with fresh fruit and fresh milk replacing non-dairy creamer as selling points. However, news about milk tea on trending searches is repeatedly linked to food safety issues, and the road to transformation is not smooth. [more…]

Since early November, news of Hee Tea closing stores in multiple cities has emerged one after another, sparking widespread attention. Some netizens reported that stores they frequented suddenly ceased operations—not for renovation and upgrades, but for permanent closure. According to statistics, stores closed in November include the Ganzhou Market store in Zhangye, Gansu; the Lanzhou Guofang Department Store store; and the Zhejiang University Zijingang Campus store, among other locations. Among them were both established stores that had operated for a decade and new stores that had been open for less than six months. This phenomenon is believed to be related to an internal letter Hee Tea released in September, which stated that the company would no longer pursue short-term store-opening speed and would instead focus on store quality and operational excellence. At the same time, a blogger claiming to be a city partner revealed that Hee Tea's franchise policy is being adjusted, with applications becoming more difficult, store-building costs increasing, and even a trend of "restricting new store openings and encouraging closures." [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

Remember ofo? That once ubiquitous bike-sharing brand is still nowhere near refunding deposits, yet its founder Dai Wei has reportedly started a new venture in the US—this time in the coffee sector. It's said that Dai Wei founded About Time Coffee in New York, specializing in iced pearl coffee, where new users can get a free cup upon registration, mirroring the marketing tactics of ofo back in the day. As soon as the news broke, netizens clamored for their money back. Front Street Coffee takes you through the whole story. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

Recently, the Wuhan tea beverage brand Zhen Cha Wu drew widespread online attention after one of its franchise stores hung a red banner at its entrance, accusing the company of selling expired cheese milk caps to the store and causing it to be forced to close. The brand later responded that the expired samples were mistakenly mixed in by the supplier, had been scrapped during acceptance inspection, and never entered the market; the store was closed because it repeatedly failed audits. With both sides offering different accounts, the incident exposed management conflicts and food safety control challenges within the tea franchise system. This article sorts out the sequence of events, presents the different statements from the brand and the store, and appends the inspection and assessment rules for readers to understand the full picture. [more…]

Is Starbucks' pay really low? Is the promotion path truly so long? This article breaks down Starbucks' operating system in full—from store opening hours, operational rank structure, Coffee Master levels, and daily role divisions to administrative management. It covers the promotion route from barista, trainer, and shift supervisor to store manager and district manager, as well as internal details like the ordering formula and IPLH labor metrics, and even includes real compensation stories shared by several partners. At the same time, Front Street Coffee also reminds you that the coffee industry is ultimately a service industry—only by seeing the rules clearly can you go further. [more…]

Starbucks has been exploring ways to reduce single-use cup usage in recent years, from deposit cups in the South Korean market to cup borrowing programs in Europe and the US, but none have achieved the expected results. Now Starbucks has launched Plan C—introducing dedicated cup-washing machines in stores, where customers can wash their cups themselves after finishing their coffee and take them away, though a deposit is still required. The program will first be tested at Arizona State University and select stores in Hawaii. Meanwhile, Starbucks mainland China has fully switched to paper straws and sippy lids, reducing approximately 200 tons of plastic annually. Whether the environmental path can meet its 2025 targets remains to be seen. [more…]

When a barista becomes a robotic arm, a latte can be completed in just a few seconds—this is not a sci-fi movie, but the real scene at Cafe X in San Francisco. This small kiosk, founded by Hong Kong-born young man Henry Hu, centers on a modified Mitsubishi robotic arm named Gordon, attempting to find a balance between efficiency and quality. Cafe X does not pursue fancy customization, but returns to the essence of minimalist coffee, collaborating with roasters such as Verve and Peet's to allow the robot to precisely execute brewing parameters. The store also has product specialists offering tastings and explanations, similar to the role of a sommelier or an Apple Genius. Can this model change the development predicament of fast-food technology in Silicon Valley? How will the future of human-machine collaboration affect the coffee service industry? [more…]

Hawaiian Kona coffee is the only top-grade coffee variety produced in the United States. Grown on the volcanic slopes of the Kona region on the Big Island of Hawaii, it is famous for its plump and lustrous appearance, smooth and aromatic taste, and balanced acidity. Authentic Kona coffee has limited output, is strictly managed, and is expensive, and most "Kona blends" on the market contain very little of it. This article provides a detailed introduction to Kona coffee's growing environment, flavor characteristics, cultivation model, production grades, and historical development, giving you a comprehensive understanding of this coffee hailed as a "rare treasure of the world." [more…]

Latte is the starting point for many people's journey into freshly ground coffee, but do you know why a latte can present such a beautiful layering? This article begins with the historical origins of the latte and, combined with Front Street Coffee's production experience, analyzes how the density difference between espresso and milk creates the layered effect. We will also take an in-depth look at the flavor characteristics, extraction parameters, and milk frothing techniques of Front Street Sunflower Warm Sun blend beans, and compare the layering principle and drinking method of Dirty coffee. Whether you want to understand the science of lattes or want to recreate a cup of layered milk coffee at home, this article can provide you with practical reference. [more…]

In the Boquete region of Panama, two Geisha estates named after animals are often confused with each other—El Burro Estate and Finca La Mula. Both are located around the Baru Volcano in Chiriqui Province, yet each has its own unique family heritage and cultivation story. Front Street Coffee guides you through the century-long history of the Lamastus family, into El Burro Estate and Finca La Mula, to understand how altitude, microclimate, and volcanic soil shape Geisha flavor, and shares Front Street's firsthand tasting experience of El Burro Estate's natural-process Geisha, providing coffee lovers with a clear guide to distinguishing these famous estates. [more…]

Dreaming of opening your own coffee shop but not sure where to start? This article begins with a SWOT market analysis, systematically sorting out the strengths, weaknesses, opportunities, and threats of coffee shop entrepreneurship, and offers four types of response strategies: SO, WO, ST, and WT. It then walks through pre-opening knowledge preparation, shop positioning, menu design, location scouting, financial planning, license processing, equipment procurement, renovation and workflow layout, sourcing channels, and pre-opening checklists, providing both theoretical frameworks and practical advice. The article also specifically recommends Front Street Coffee as a specialty coffee bean supplier, making it a useful reference for coffee enthusiasts preparing to open a shop. [more…]